Meta introduces AI-powered ‘Your Algorithm’ for Facebook feeds

Meta has launched a new AI-powered feature called ‘Your Algorithm’ on Facebook, allowing users to directly influence the content recommended in their Feed and Reels. Following a similar rollout on Instagram, this tool utilizes generative artificial intelligence and large language models (LLMs) to interpret natural language instructions from users.

Instead of relying solely on passive data like clicks and reactions, users can now use the three-dot menu on posts to describe their interests or dislikes in their own words. The system can provide follow-up questions to better understand why a user liked or disliked specific content, aiming to move beyond binary ‘interested’ or ‘not interested’ buttons. These adjustments are intended to reflect in the user's feed in real time, providing a more personalized experience that aligns with individual preferences.