Meta introduces AI tools for Facebook feed control and Instagram creator assistance

Meta is expanding its artificial intelligence capabilities across its social media platforms to provide users and creators with more granular control and analytical insights.

On Facebook, the company has launched ‘Your Algorithm’, a feature that allows users to influence their Feed and Reels content using natural language. Instead of relying solely on automated systems, users can describe their preferences to the platform to request more or less of specific topics. This tool allows for real-time adjustments to recommendations and includes options to mark content as ‘Interested’ or ‘Not interested’ directly from individual posts.

On Instagram, Meta is testing an AI assistant within its ‘Edits’ video editing application, currently available in the United States. This assistant analyzes creator data—including audience demographics, post performance, and trending topics—to suggest future Reels concepts, hooks, scripts, and music. Unlike automated editing tools, this assistant focuses on interpretation and strategic advice, helping creators understand why certain content performs better than others while allowing them to maintain creative control.