Meta launches Meta Lab at Best Buy stores for AI glasses demos

Meta has launched Meta Lab at select Best Buy locations across the United States, providing consumers with hands-on demonstrations of new AI-integrated eyewear and virtual reality technology. The in-store boutique spaces allow visitors to test products such as Ray-Ban Meta, Oakley Meta models, and Meta Quest devices.

Specialists are available at these locations to assist with product fittings, interactive demos, and technical questions. The experience includes the ability to test Meta Ray-Ban Display glasses using the Meta Neural Band for gesture control. The initiative aims to showcase the intersection of fashion and technology through dedicated style displays.

Currently active locations include sites in Alabama, California, Colorado, Florida, Minnesota, Nevada, New Jersey, New York, Ohio, South Carolina, and Texas, with more locations scheduled to open throughout the summer.