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Meta Tests Full‑Screen Video Feed on Facebook to Counter TikTok
Meta Platforms announced that it is testing a new full‑screen, video‑first feed for the Facebook app, replacing the traditional news‑feed layout for participants in the trial. The redesign mirrors the short‑form video experience of TikTok and is intended to stem a reported loss of 20 million users in the first quarter of 2026. Meta chief Tom Alison said the video‑centric interface will become the core of the home screen.
The company plans to roll out the test later this year in markets with high video usage and aims for a broader U.S. launch in 2027. Alongside the UI change, Meta introduced a free “Facebook Verified” badge that users can obtain through a selfie‑based verification process, and it launched a separate “Seller” app for Marketplace vendors that includes AI‑driven tools. The move follows earlier efforts such as Instagram Reels, which Meta says generated roughly one trillion new profiles.
These changes are part of Meta’s broader strategy to keep Facebook competitive against TikTok and other short‑video platforms while enhancing user safety and commerce features.
Entities
Facebook · Instagram · Meta Platforms Inc. · TikTok · Tom Alison
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] Meta introduced a free “Facebook Verified” badge that users can obtain via selfie verification. www.techbang.com
- [● 2 SOURCES] Meta reported a loss of 20 million Facebook users in the first quarter of 2026. www.cna.gr · www.parapolitika.gr
- [○ 1 SOURCE] Meta launched a separate “Seller” app for Marketplace sellers with AI‑driven tools. www.techbang.com
- [● 2 SOURCES] Tom Alison announced the video‑first redesign for Facebook. www.cna.gr · www.parapolitika.gr
- [● 4 SOURCES] The redesign is intended to emulate TikTok’s short‑video experience. www.cna.gr · www.techbang.com · www.musically.jp · www.parapolitika.gr
- [● 4 SOURCES] Meta is testing a full‑screen video‑first feed on the Facebook app, replacing the classic news feed for test users. www.cna.gr · www.techbang.com · www.musically.jp · www.parapolitika.gr
- [○ 1 SOURCE] Meta will test the new feed later this year in high‑video‑usage markets and plans a U.S. rollout in 2027. www.techbang.com
- [● 2 SOURCES] Instagram Reels generated roughly one trillion new profiles after its launch. www.cna.gr · www.parapolitika.gr