Metro de Lima Line 1 launches Hello Kitty themed train

The Lima Metro Line 1 has launched ‘El Tren de la Amistad’ (The Friendship Train), a themed activation featuring Sanrio characters to celebrate the spring season. The initiative includes the full decoration of six train cars, both internally and externally, featuring characters such as Hello Kitty, Kuromi, My Melody, and Pompompurin.

As part of the campaign, 50,000 limited-edition Hello Kitty and Friends collectible travel cards will be released at the end of September. These cards will be available for purchase at all 26 stations of the network through ticket booths and automated recharge machines. The cards will function identically to standard transit cards for fare validation.

The project was developed by Sanrio in coordination with The Business Hub Group, the brand's representative agency in Peru. The themed train will serve more than 600,000 daily passengers traveling between districts such as San Juan de Lurigancho and Villa El Salvador.