Mexican beer industry faces stagnant consumption, invests $6.3bn in expansion

Mexico’s beer production fell 3.5% in 2025, with per‑capita consumption remaining steady at about 68 liters a year, well below the levels of leading beer‑drinking nations. Industry leaders say the sector has not yet recovered to pre‑pandemic output and does not expect growth to resume soon.

Cerveceros de México, represented by director‑general Karla Siqueiros, says the industry is insulated from the renegotiation of the USMCA (T‑MEC) because roughly 73 % of barley and other inputs are sourced domestically. The sector plans to spend $6.347 billion through 2028 on new plants, modernising existing facilities and strengthening local supply chains. Heineken alone will invest $2.75 billion to build a brewery in Kanasín, Yucatán.

The beer sector remains Mexico’s fourth‑largest producer worldwide, behind China, the United States and Brazil, and aims to climb to third place. It supports more than 715 000 jobs and accounts for 30‑40 % of revenue for roughly 80 000 small corner stores, underscoring its importance to the national economy.