Mexico digital transformation: E-commerce grows amid low internal digitalization

Mexico is seeing a significant rise in e-commerce, with digital sales increasing 19.2 percent in 2025 to reach 941 billion pesos. However, internal corporate digitalization remains low. According to the Mexico Digital Maturity Report 2026, companies have achieved an internal digitalization level of only 47 percent, well below the 70 percent ideal. Key barriers to adoption include lack of staff training, tool costs, and time constraints.

In the automotive sector, GAC Mexico has partnered with Mercado Libre and Salesforce to digitize the vehicle purchasing process. This collaboration utilizes artificial intelligence to track leads and provide personalized customer service. By integrating GAC Mexico’s catalog into Mercado Libre and using Salesforce AI, the initiative aims to streamline the sales process and improve response times for potential buyers.