Mexico promotes Quintana Roo tourism through Italian roadshow

The Mexican Chamber of Commerce in Italy (CaMexItal), as part of the ‘México Mágico’ promotional program, is launching a roadshow to highlight the tourism offerings of the state of Quintana Roo and the Mexican Caribbean. The initiative includes scheduled events in Milan on October 28 and Rome on October 29, aimed at engaging industry professionals, media, and strategic partners.

During a related press conference at the Mexican Embassy in Italy, officials noted that tourism is a vital economic driver for Mexico, accounting for approximately 9% of the nation's GDP. Data shared by the Embassy indicated that Mexico recorded 98 million visitors in 2025, including 48 million international tourists, with Italy ranking 13th in tourist volume. The promotion also looks forward to Mexico's role as a co-host for the FIFA 2026 World Cup alongside Canada and the United States.