Mexico trademark registration process via IMPI

In Mexico, entrepreneurs can protect their business identity by registering trademarks through the Instituto Mexicano de la Propiedad Industrial (IMPI). A trademark is defined as any sign perceptible to the senses—such as words, logos, three-dimensional shapes, or even sounds and smells—that distinguishes products or services in the market.

Registering a trademark provides exclusive rights to use the brand within the national territory, offers legal defense against unauthorized use, and transforms the brand into a business asset that can be sold or licensed. The process involves conducting a prior search to avoid confusion with existing marks and identifying the correct category according to the International Classification of Nice, which organizes products and services into 45 distinct classes.