MG partners with Guerlain on special edition MG 07 electric sedan

MG, the Chinese automaker, announced a collaboration with French perfume house Guerlain to produce a limited‑edition “Miracle Garden” version of its upcoming electric sedan MG 07. The edition is painted pink, adorned with floral motifs, bee‑inspired wheel centre caps, an exclusive badge and the slogan “In the Name of Beauty”, and includes a Guerlain gift box. The partnership is marketed toward female customers and is intended to generate buzz before the MG 07’s official launch, potentially extending beyond the Chinese market.

At the same time, MG Motor unveiled its all‑electric MG IM lineup for the European market, comprising the MG IM5 sedan and MG IM6 SUV. Both models sit on an 800 V digital chassis with a 100 kWh battery, offering up to 710 km WLTP range and a rapid 10‑to‑80 % charge in 17 minutes. Features include an AI‑driven cockpit powered by a Snapdragon 8295 processor, active noise reduction, bi‑zone climate control, premium audio, and wireless charging. Prices start at €53,990 for the IM5 and €56,990 for the IM6, positioning MG as a technology‑focused EV contender in Europe.