Mia by Tanishq launches Big Bling Fest convoy in Bengaluru

Mia, the fine‑jewellery line of Titan’s Tanishq brand, rolled out its "Big Bling Fest" in Bengaluru with a three‑day "Bling on Wheels" convoy. Three pink, bling‑wrapped vehicles travelled across key retail and lifestyle hubs—including Indiranagar, HSR Layout, Whitefield, Phoenix Marketcity and others—after a ceremonial flag‑off at RO Titan MG Road.

At each stop the convoy offered curated store experiences, high‑value customer engagements, photo opportunities and a digital "Spot the Bling Car & Win" contest that encouraged shoppers to scan QR codes and share images of the convoy. The activation aimed to bring Mia’s contemporary jewellery collections directly to consumers and turn busy city streets into vibrant celebration zones.