Mia Make and Sanrio launch Hello Kitty and Friends lotion collection

Mia Make and Sanrio have announced a partnership to launch a new collection of body lotions inspired by the ‘Hello Kitty and Friends’ universe. Scheduled for market release on August 17, the collection features four distinct versions based on popular characters: Hello Kitty, My Melody, Kuromi, and Cinnamoroll.

The products are designed with collectible packaging and formulas containing allantoin for soothing properties, ginger extract for revitalization, and hyaluronic acid to support skin hydration and elasticity. The collaboration aims to merge functional skincare with the brand identity of Sanrio characters to create a unique self-care experience for consumers.