Michał Wiśniewski leads Polish psoriasis awareness campaign “Daj się odkryć”

The fourth edition of the nationwide Polish campaign “Daj się odkryć” launches in August to raise awareness of psoriasis during International Psoriasis Awareness Month. The initiative is fronted by singer Michał Wiśniewski, who openly discusses his own experience with the disease. The campaign uses the metaphor of social‑media filters to illustrate how people with psoriasis conceal their skin and face social stigma.

Organisers Dominika Jeżewska and Anna Tajkiewicz present a series of photographic portraits showing participants in stylised, filtered images and in natural, unedited form. Supporting material includes a video manifesto released on 1 August and outdoor displays in Warsaw and Kraków. Wiśniewski also shared his treatment history, describing painful therapies and the impact of the disease on his daily life, underscoring the need for better public understanding.