Michelin Japan announces tire purchase campaigns

Michelin Japan has announced two promotional campaigns for vehicle and motorcycle tire purchasers.

The Winter Purchase Campaign 2026 is available for passenger car drivers from September 14 to December 13. Customers who purchase select winter tires, including the X-ICE series (SNOW+, SNOW, SNOW SUV, and AGILIS X-ICE) or the CROSSCLIMATE all-season series, are eligible to enter a lottery. One hundred participants will be selected to receive a 10,000 yen digital gift. The application deadline is January 4, 2027.

Additionally, a motorcycle-specific campaign runs from September 1 to October 31. Riders who purchase a set of MICHELIN POWER 6 tires totaling at least 50,000 yen (excluding tax) can enter a lottery. Prizes include 3,000 yen digital gifts for 79 winners and signed caps from MotoGP riders for five winners. The application period for the motorcycle campaign ends on November 15.