Michelle Bolsonaro launches 'Imparáveis' movement after leaving PL Mulher

Michelle Bolsonaro stepped down from the presidency of the PL Mulher women's wing in late June following a public dispute with her son, Senator Flávio Bolsonaro, and other internal party tensions. The party announced that the PL Mulher Instagram profile would be run by a new team and invited supporters to follow a new political initiative linked to Michelle.

A new social‑media project called “Imparáveis” was created, with an Instagram account @ImparaveisMB. In its launch post the ex‑first lady declared “Michelle não vai parar. Vocês não vão parar. O Brasil não vai parar.” The movement’s debut generated around nine million views and 1.5 million interactions, outpacing the online attention the Federal Police’s search for weapons at Jair Bolsonaro’s residence received. The episode has sparked speculation about Michelle’s possible Senate candidacy in the Federal District and highlighted the growing rift within the Bolsonaro family and the Liberal Party (PL).