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Michelob Ultra announces Michelob Move Fest in São Paulo
Michelob Ultra is launching the Michelob Move Fest, its first proprietary festival in Brazil. The event is scheduled for November 7 at the Mercado Livre Arena Pacaembu in São Paulo.
The festival aims to combine street running with electronic music to create a collective experience centered on sports, wellness, and socialization. The initiative follows the brand's established presence in global sports, including the FIFA World Cup and the NBA.
Michelob Ultra, which launched in Brazil in 2020, is part of the wellness portfolio of Ambev, the largest brewery in Brazil and a subsidiary of AB InBev.
Entities
AB InBev · Ambev · Mercado Livre Arena Pacaembu · Michelob Ultra · São Paulo
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] AB InBev is the largest brewery in the world. valor.globo.com · portal.comunique-se.com.br · leianoticias.com.br
- [● 3 SOURCES] Ambev is the largest brewery in Brazil. valor.globo.com · portal.comunique-se.com.br · leianoticias.com.br
- [● 3 SOURCES] Michelob Ultra was launched in Brazil in 2020. valor.globo.com · portal.comunique-se.com.br · leianoticias.com.br
- [● 3 SOURCES] Michelob Ultra is part of Ambev's wellness portfolio. valor.globo.com · portal.comunique-se.com.br · leianoticias.com.br
- [● 3 SOURCES] The festival will take place at Mercado Livre Arena Pacaembu in São Paulo. valor.globo.com · portal.comunique-se.com.br · leianoticias.com.br
- [● 3 SOURCES] The event combines street running and electronic music. valor.globo.com · portal.comunique-se.com.br · leianoticias.com.br
- [● 3 SOURCES] Michelob Ultra is launching the Michelob Move Fest in Brazil. valor.globo.com · portal.comunique-se.com.br · leianoticias.com.br
- [● 3 SOURCES] The event is scheduled for November 7. valor.globo.com · portal.comunique-se.com.br · leianoticias.com.br