Michelob ULTRA named official beer sponsor of the NHL

Anheuser-Busch has announced a multiyear partnership naming Michelob ULTRA as an Official Beer Sponsor of the National Hockey League (NHL) in the United States.

Under the agreement, Michelob ULTRA will serve as an official sponsor for major league events, including the Stanley Cup Playoffs, the Stanley Cup Final, the NHL Winter Classic, the NHL All-Star Game, and the NHL Stadium Series. The brand will also continue its existing sponsorships of 18 individual NHL teams.

Keith Wachtel, President of NHL Business, stated that the league aims to partner with organizations that share a commitment to long-term growth and fan engagement. Kyle Norrington, Chief Commercial Officer at Anheuser-Busch, noted that the partnership aims to connect fans with the league through its most significant moments on and off the ice.