Microchip and Marelli develop open standard display connectivity for software-defined vehicles

Microchip Technology and Marelli have announced a new solution designed to support the transition to software-defined vehicles (SDVs) by enabling direct streaming of graphics and video content from a vehicle’s central computer to automotive displays.

The solution utilizes ASA Motion Link (ASA-ML), an open standard for automotive video connectivity and SerDes communication developed by the Automotive SerDes Alliance (ASA). By using this open standard rather than proprietary technologies, the collaboration aims to simplify display architectures, optimize system costs, and increase sourcing flexibility for automakers.

The joint demonstrator employs Microchip’s VS7000 ASA-ML chipset to process and transmit content over high-speed links. Marelli leads the integration on the display side, allowing for the direct decoding of standardized video streams. This enables the accurate reception and synchronization of camera footage, navigation maps, and infotainment graphics while reducing the complexity of display-side systems.