Microsoft Windows 95 launch revolutionizes personal computing

On August 24, 1995, Microsoft released Windows 95, an operating system that fundamentally changed personal computing. The launch was marked by a massive marketing campaign, estimated to have cost approximately $300 million, which transformed the software release into a global cultural event.

Windows 95 introduced several foundational interface elements that remain in use today, including the Start menu, the taskbar, the Recycle Bin, and desktop shortcuts. It also featured Plug and Play capabilities for easier hardware configuration. The introduction of the Start menu allowed users to navigate the system through a simple interface rather than relying on complex MS-DOS commands.

A central element of the marketing strategy was the use of The Rolling Stones' song ‘Start Me Up’ to promote the new Start button. This campaign helped position the software as a mass-market consumer product rather than just a technical tool. During the launch, Microsoft held a major event in Redmond featuring Jay Leno, and stores worldwide reported midnight sales and significant consumer queues. Within its first five weeks, Windows 95 sold 7 million copies.