MicroStrategy releases Bitcoin-themed sneakers that sell out in four days

MicroStrategy has expanded its brand identity beyond Bitcoin investment by releasing Bitcoin-themed merchandise, including a pair of Air Jordan-inspired sneakers. The shoes, priced at $250, were released on the company’s official web store on September 4 and sold out across nine sizes within four days.

While social media discussions labeled the release a collaboration between MicroStrategy and Nike, the company clarified that the product is not an official partnership or licensed collaboration. Instead, the items are positioned as custom branded merchandise inspired by the original Air Jordan 1 design, featuring premium leather and custom branding.

This move reflects an effort to transform the company into a lifestyle brand centered around Bitcoin. Despite the company's massive Bitcoin treasury, which includes 845,050 BTC, the online store does not currently accept Bitcoin as a payment method, accepting only traditional credit cards and digital wallets like Apple Pay and PayPal.