Midas to join Franchise Innovation Summit in Madrid

franchise innovation iGaming technology artificial intelligence business expansion marketing automation

Midas will participate in the upcoming Franchise Innovation Summit (FIS), organized by the Spanish Franchise Association (AEF). The event is scheduled for September 30 and October 1 at the Riyadh Air Metropolitano stadium in Madrid.

The summit aims to bring together various stakeholders in the franchise ecosystem to discuss industry challenges and opportunities. Midas will host a dedicated stand to present its service proposals, expansion plans, and opportunities for future franchisees.

As part of the program, Enrique Santos, Midas's expansion director, will participate in a session focused on how artificial intelligence and data can support franchise decision-making. Additionally, the company will feature a successful multi-franchisee during a roundtable discussion regarding entrepreneurial growth and brand evolution.

Entities

Asociación Española de la Franquicia · Franchise Innovation Summit · Midas · Optimove · SBC Summit Lisboa

Sources

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