Miglis Fashion expands while preserving quality, says owner Mayara Mirttes

Mayara Mirttes, owner of Miglis Fashion, explains that growth must be sustainable and maintain product quality. The Brazilian fashion company began seven years ago as a street‑vendor operation and has since built its own manufacturing facility in the Brás district of São Paulo. Mirttes stresses that close control of every production step—from fabric selection to final finishing—allows the brand to avoid quality drops as sales increase.

She warns that many firms expand too quickly, leading to complaints, delays and lost customers. According to Mirttes, a well‑defined process covering supplier choice, production oversight and customer service is essential for scaling without compromising standards.