MiiN Cosmetics opens first Tenerife boutique

MiiN Cosmetics, a European leader in Korean beauty products, has opened its first physical boutique in Tenerife. Located in the Meridiano shopping center in Santa Cruz de Tenerife, the 62-square-meter space is staffed by a store manager and four beauty advisors to provide personalized skincare routines.

The expansion into the Canary Islands follows long-standing requests from the brand's local community, which previously relied on the company's e-commerce platform for deliveries. Lilin Yang, co-founder and CEO of MiiN Cosmetics, stated that establishing a physical presence was important to bring their selection of K-Beauty products and professional advice directly to customers on the island.

Founded in 2014, MiiN Cosmetics manages over 100 brands and a catalog of more than 1,500 references. The company currently operates nearly 50 physical stores across European cities, including Madrid, Barcelona, Milan, Paris, and Munich, supported by a global team of 356 professionals.