Mike Tyson to attend ExpoCannabis Brasil 2026 in São Paulo

Former heavyweight boxing champion Mike Tyson has confirmed his attendance at ExpoCannabis Brasil 2026. The event is scheduled to take place from November 20 to 22 at the São Paulo Expo.

Tyson, who has transitioned into the cannabis industry as the founder of the brand Tyson 2.0, will appear at the Futurola booth. His participation is expected to draw interest from the sports, music, and entertainment sectors, as well as the cannabis market. The event, themed ‘Beyond the Plant’, aims to host between 47,000 and 50,000 visitors.

Larissa Uchida, CEO of ExpoCannabis Brasil, stated that hosting Tyson is a milestone for the fair, highlighting its growing international dimension and the global interest in the Brazilian market.