Milan prepares for major beauty, fashion, and pop culture events

Milan is preparing for a series of major cultural, fashion, and beauty events throughout late 2026. The Milan Beauty Week, organized by Cosmetica Italia in collaboration with Cosmoprof and Esxence, will run from September 16 to 20. The event features immersive brand experiences, such as Yves Rocher’s sustainable cargo bike tour through the city center and L’Oréal Paris’s debut of a new anti-aging serum.

Following the beauty week, Milan Fashion Week is scheduled for September 22 to 28. This event is expected to draw approximately 141,000 visitors, with half arriving from abroad. The city anticipates a high volume of tourism in September, with total visitor estimates reaching 496,000.

Other notable upcoming events include Collect IT, a card and collectibles show held at the Unipol Forum on September 19, and Milan Games Week & Cartoomics, which will take place at Fiera Milano from November 27 to 29. The latter will feature the theme ‘IN MOTION’ and include Japanese illustrator Posuka Demizu as a guest.