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Cosmoprof Worldwide Bologna prepares for 60th anniversary
The international beauty industry is highlighting major events in Italy, including the upcoming 60th anniversary of Cosmoprof Worldwide Bologna in 2027. Enrico Zannini, General Manager of Cosmoprof, introduced ‘The Invisible Beauty’, a new communication project designed to showcase the complex ecosystem of the cosmetics sector, including research, packaging, and supply chains. To prepare for the milestone, the 2027 edition will feature a new pavilion and reorganized layout to improve visitor flow and business networking.
Simultaneously, Milano Beauty Week is drawing thousands of visitors to various pop-up installations across Milan. Major brands such as Armani Beauty, Moschino, and Clinique are hosting immersive experiences, ranging from fragrance launches to skincare masterclasses. The event has seen significant crowds at locations like the Shaka Beauty Hotel and Piazza Duomo, reflecting a growing consumer interest in experiential beauty and K-Beauty trends. Industry observations from the week suggest a shift toward skincare products with more pronounced fragrances and the rising popularity of ingredients like PDRN.
Entities
Ancorotti Group · Armani Beauty · Cosmoprof Worldwide Bologna · Enrico Zannini · Milan · Milano Beauty Week · Milano Beauty Week · Moschino
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Clinique is hosting an itinerant campus in Piazza Gae Aulenti offering skincare consultations. lecodellitorale.it · lamilano.it · www.periodicodaily.com
- [● 3 SOURCES] The Milano Beauty Week is one of the most attended events in September. lecodellitorale.it · lamilano.it · www.periodicodaily.com
- [○ 1 SOURCE] Ancorotti Group is presenting the Masters of Beauty contest to discover emerging professional beauty talent. cremonasera.it
- [● 3 SOURCES] Moschino has established a beauty cube on Corso Vittorio Emanuele for its new olfactory creation. lecodellitorale.it · lamilano.it · www.periodicodaily.com
- [○ 1 SOURCE] The 2025 edition of the event exceeded 275,000 visitors. www.marieclaire.it
- [● 3 SOURCES] Armani Beauty has set up a pop-up installation in Piazza Duomo to launch the new masculine fragrance 'I Will Eau de Parfum'. lecodellitorale.it · lamilano.it · www.periodicodaily.com