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[BUSINESS] · Italy · 18 sources

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Cosmoprof Worldwide Bologna prepares for 60th anniversary

The international beauty industry is highlighting major events in Italy, including the upcoming 60th anniversary of Cosmoprof Worldwide Bologna in 2027. Enrico Zannini, General Manager of Cosmoprof, introduced ‘The Invisible Beauty’, a new communication project designed to showcase the complex ecosystem of the cosmetics sector, including research, packaging, and supply chains. To prepare for the milestone, the 2027 edition will feature a new pavilion and reorganized layout to improve visitor flow and business networking.

Simultaneously, Milano Beauty Week is drawing thousands of visitors to various pop-up installations across Milan. Major brands such as Armani Beauty, Moschino, and Clinique are hosting immersive experiences, ranging from fragrance launches to skincare masterclasses. The event has seen significant crowds at locations like the Shaka Beauty Hotel and Piazza Duomo, reflecting a growing consumer interest in experiential beauty and K-Beauty trends. Industry observations from the week suggest a shift toward skincare products with more pronounced fragrances and the rising popularity of ingredients like PDRN.

Entities

Ancorotti Group · Armani Beauty · Cosmoprof Worldwide Bologna · Enrico Zannini · Milan · Milano Beauty Week · Milano Beauty Week · Moschino

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