Millennials in India lead AI shopping adoption

A report by McKinsey & Company reveals that millennials in India are leading the adoption of artificial intelligence for shopping. According to the McKinsey Agentic Commerce Consumer Survey conducted in June 2026, 84 percent of Indian millennials use AI-powered tools to search for products, compare options, or make purchase decisions.

This usage rate surpasses Gen Z consumers in India, who recorded a 74 percent adoption rate. Other age groups in the country also showed significant engagement, with Gen X at 74 percent and baby boomers at 56 percent.

India ranks second among 11 surveyed markets for overall AI shopping adoption at 76 percent, trailing only China at 80 percent and significantly exceeding the global average of 53 percent. Furthermore, Indian consumers expressed high confidence in the technology, with 87 percent of AI users stating they trust AI chat and search tools, compared to a global average of 73 percent.