MillerKnoll and 3D Cloud launch product configurators on Knoll.com

MillerKnoll has partnered with 3D Cloud to deploy 3D product configurators on Knoll.com. This initiative is part of an enterprise 3D content strategy designed to scale digital experiences and present the company’s catalog of designs consistently across various brands and channels.

By utilizing a centralized library of scalable 3D product content and the 3D Cloud application suite, MillerKnoll aims to eliminate content silos and reduce duplicate work. This approach allows the company to extend product content investments across the entire customer journey rather than treating each website or brand as a separate project.

The strategy is currently being demonstrated through products such as the Knoll Womb Chair, Ottoman, Saarinen Dining Table, and the Barcelona Chair. These assets are managed centrally to ensure customer experiences remain aligned across digital touchpoints, including the Design Within Reach website.