MINI enthusiast gatherings draw large crowds across Japan

Large-scale MINI enthusiast gatherings took place in Japan, featuring the inaugural MINI UNITED JAPAN 2026 with MINI LIVE! at Sun Meadows Kiyosato in Yamanashi Prefecture. The event brought together approximately 1,000 MINI vehicles for a celebration of the brand's culture.

A highlight of the Kiyosato event was the MINI Pride Contest, where a customized “MINI JCW NIKE EDITION” won the grand prix. Other awards included the Best Customization Award and the Best MINI Love Award, recognizing unique vehicle modifications.

Additionally, the MINI FORUM in OISO was held at Oiso Long Beach in Kanagawa Prefecture. This gathering included specialized groups such as the Team MINI Roadster (TMR), featuring rare models like the MINI Roadster, and featured various amenities including food trucks and music.

BMW Japan executives attended the Kiyosato event, emphasizing the diversity and individuality of the MINI lineup and the passion of the owners.