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[BUSINESS] · Singapore · 2 sources

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MINI launches Paul Smith special edition in Singapore

MINI Asia has launched the MINI Paul Smith Edition in Singapore, beginning with the all-electric MINI Cooper SE. This collaboration between the British automotive brand and designer Paul Smith utilizes Smith’s “classic with a twist” philosophy to add unique aesthetic details to the electric hatchback.

The special edition features exclusive exterior colors, including Statement Grey—a bluish reinterpretation of the original 1959 Mini Austin Seven color—and Inspired White. Design elements include Nottingham Green accents on the side mirrors, roof, and radiator grille, as well as signature stripes and playful interior details like hand-drawn rabbits and colorful stitching.

This marks the latest in a series of collaborations between the two brands, following the MINI STRIP in 2021 and MINI Recharged by Paul Smith in 2022. While the Cooper SE is the first model to receive the treatment, additional MINI models are expected to join the collection in the coming months.

Entities

MINI Asia · Mini · Paul Smith