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[BUSINESS] · Japan · 2 sources

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MINI Paul Smith Edition gasoline models exceed 1,000 orders

BMW has announced that orders for the MINI Paul Smith Edition gasoline models have exceeded 1,000 units ahead of its official debut fair scheduled for October 10 and 11. The special edition features a collaboration with the British fashion brand Paul Smith, incorporating signature design elements such as the ‘Signature Stripe’ on the rear roof and colorful stitching on the steering wheel textile strap.

The most popular color choice is ‘Inspired White,’ a modern interpretation of the beige tones found on the classic Mini. Among the various body styles available, including 3-door, 5-door, and convertible, the MINI Cooper 5-Door Paul Smith Edition has emerged as the most sought-after model.

To celebrate the launch, a week-long exhibition and collaboration cafe event will be held at Hankyu Men’s Tokyo from October 21 to October 27. The event will include special MINI-branded drinks at the Bicerin HANKYU MEN’S TOKYO cafe.

Entities

BMW · Hankyu Men's Tokyo · Mini · Paul Smith