MINI UNITED JAPAN 2026 festival to feature new model reveals

BMW has announced the start of ticket sales and booth applications for ‘MINI UNITED JAPAN 2026 with MINI LIVE!’, a Japanese edition of the global MINI brand festival. The event is scheduled to take place on October 3, 2026, at Sun Meadows Kiyosato in Hokuto City, Yamanashi Prefecture.

The program will feature the unveiling of new MINI models, music live performances, owner meetings, and dress-up contests. The event will also include booth exhibitions from manufacturers and professional shops.

Three types of tickets are available: the ‘MINI Stage Avenue’ (8,000 yen), which includes entry to the MINI pride contest; ‘MINI Park A/B’ (4,000 yen), providing access to dedicated parking; and general admission tickets (2,000 yen). All ticket types include an ‘Event Welcome Pack’ containing items such as original tote bags and stickers, as well as unlimited use of the panoramic lift and G-KART experience at the venue.