MiniMake opens seventh makeup store in central Curitiba

The makeup and self-care retail chain MiniMake is opening its seventh store this Saturday, 15, in the center of Curitiba. Located on the Rua XV de Novembro pedestrian walkway, the new unit aims to consolidate the brand's rapid expansion within the metropolitan region.

The retailer operates on a single-price business model where every product in the store costs R$ 10. The inventory includes various brands popular on social media, such as Fenzza, Ruby Rose, Mari Maria, Miss Rôse, Alleva, Playboy Beauty, Miss France, and Capi Life.

Since opening its first location in July 2025, MiniMake has expanded to include several other units in areas such as Xaxim, Fazendinha, Sítio Cercado, Pinhais, São José dos Pinhais, and Colombo. To celebrate the new opening, the company is offering a promotional gift—a Ruby Rose Glass lipstick—for customers making purchases above R$ 50.