Miniso dismisses Mexico City manager following discrimination allegations

Miniso has dismissed a store manager in Mexico City following allegations of discrimination and harassment. The incident, which gained significant traction on TikTok, involved content creator Max_Cintio.

According to the influencer, the confrontation occurred at the Miniso branch located near the Torre Latinoamericana in the Historic Center. He reported that the manager directed homophobic insults toward him and engaged in intimidating behavior, including following him through the aisles and making aggressive gestures that suggested physical assault.

In response to the viral allegations, Miniso issued a statement confirming that the manager has been decoupled from the company. The retailer stated it has activated investigation protocols to determine operational responsibilities and has contacted the affected individual to provide support. The company emphasized that such conduct violates its institutional values and reiterated its commitment to maintaining safe and inclusive environments for all customers and employees.