MINISO Group expands global retail with new experiential formats

MINISO Group Holding is expanding its international presence through new experiential retail formats in Canada and the United Kingdom.

In Canada, the company has launched its first overseas ‘SUPER MINISO’ store at Square One in Mississauga. This rollout is part of a broader strategy that includes three SUPER MINISO locations and a ‘MINISO LAND’ across four Canadian cities. These formats are designed to test how IP-heavy, experiential concepts resonate with consumers in developed markets, potentially informing future international store mixes.

In the United Kingdom, MINISO is set to open a ‘MINISO LAND’ flagship on London’s Oxford Street. The 19,000-square-foot property, secured via a long-term lease through real estate firm Savills, will function as a signature IP theme park-style destination. The London location will feature themed environments, interactive experiences, and IP collaborations, reflecting a global retail trend toward blending merchandise with entertainment.