Minor Hotels launches Life Longevity wellness brand

Minor Hotels has launched Life Longevity, a new wellness brand designed to integrate clinical science, complementary medicine, and hospitality services into a single ecosystem. The brand aims to provide a continuous wellness experience across resort, urban, and residential settings, allowing guest data and care plans to follow them between different locations.

The brand builds upon the existing Layan Life by Anantara at the Anantara Layan Phuket Resort. Its first urban location, Bangkok Life at The St. Regis Bangkok, is scheduled to open soon. The initiative responds to trends indicating that a significant portion of travelers, including 73% of those already committed to wellness, are seeking more rigorous, science-based wellness experiences during their trips.

To support this ecosystem, the company is introducing ‘Circle of Life’, an optional membership program. This program allows members to maintain connection with a care team through regular expert check-ins and a personal digital record that remains accessible across all Life Longevity locations worldwide.