Minor Hotels launches Life Longevity wellness brand

Minor Hotels has introduced Life Longevity, a new wellness brand designed to span resort, urban, and residential properties. The brand aims to expand internationally, building upon the existing Layan Life by Anantara at the Anantara Layan Phuket Resort.

The brand will operate through three distinct formats: resort locations providing wellness programs, urban centers focusing on diagnostics and therapies, and residential developments integrating wellness into daily living. The first urban location, Bangkok Life at The St Regis Bangkok, is scheduled to open in autumn 2026, offering medical aesthetics, diagnostics, and wellness treatments.

A key feature of the brand is the ‘Circle of Life’ membership program, which intends to provide continuity of care. This allows guests to maintain contact with practitioners through digital health records and consultations between visits.