Minos Beach Art Hotel joins global luxury network Virtuoso

Minos Beach Art Hotel, part of Bluegr Hotels & Resorts, has announced its inclusion in the Virtuoso network, a global luxury travel advisor and partner organization, effective in 2026. This move follows a season in which the hotel recorded revenue growth exceeding 10%.

The partnership aims to expand the hotel's reach to high-value travelers, particularly in the United States, which serves as the hotel's second-largest market after the United Kingdom. Virtuoso operates in 58 countries with over 20,000 luxury travel advisors and an annual sales volume exceeding $35 billion.

The hotel's selection follows an evaluation of service quality, hospitality uniqueness, and international reputation. This development occurs amid a positive period for Greek luxury tourism; data from Virtuoso Travel Week indicates Greece is among the top ten most popular countries for autumn travel, with average daily rates for luxury accommodations in Greek islands increasing by 131% compared to 2019.