Mirror Fit raises 250 million yen to expand women-only beauty gyms

Mirror Fit Co., Ltd. has raised 250 million yen through a combination of equity investment and debt financing. This brings the company's cumulative funding to approximately 1.2 billion yen.

The investment was provided by Koshidaka Holdings Co., Ltd. and One Capital. Mirror Fit operates the AI-powered smart mirror service “MIRROR FIT.” and the women-only beauty gym “HITORI WELLNESS,” which features 24-hour, private room access.

The company currently operates 16 locations across Japan with approximately 2,800 members. The new funds are earmarked for strengthening organizational infrastructure to support an expansion goal of 300 locations within the next four years, with a long-term vision of reaching 1,000 locations. Additionally, the company plans to invest in developing original content and intellectual property (IP) for its smart mirror technology.