MISEKI SEOUL unveils 2026 FW campaign with IVE's Rei

Women's clothing designer brand MISEKI SEOUL has unveiled its 2026 Fall/Winter (FW) campaign featuring Rei, a member of the K-pop group IVE. This marks the second collaboration between the brand and the artist, following their previous partnership for the 2026 Spring/Summer (SS) season.

The campaign utilizes teaser videos and lookbooks to convey a calm, seasonal atmosphere, focusing on the artist's expressions and the brand's emotional imagery rather than direct product emphasis. The 2026 FW collection is scheduled for official launch on August 31.

Alongside this collection, MISEKI SEOUL is initiating its expansion into the Japanese market. The brand plans to utilize Rei's role as an ambassador to conduct local activities in Japan and increase global brand recognition.