Miss Italia launches digital tourism initiative across Italian regions

The fifth edition of ‘Miss Italia Racconta l’Italia’ is utilizing digital platforms to promote regional tourism and cultural heritage across Italy. In partnership with the snack brand Cìciri, the initiative encourages contestants from various regions to act as digital ambassadors.

Participants from Emilia-Romagna, Marche, and Umbria are tasked with creating short-form video content, such as Instagram Reels and TikToks, to showcase local landmarks. Featured locations include the UNESCO porticos of Bologna, the mosaics of Ravenna, the Riviera del Conero, and the spiritual sites of Assisi and Orvieto.

The project, designed by digital communications manager Enzo Rimedio, aims to highlight both major tourist destinations and smaller historical villages. The winner of each regional social media competition receives the title of ‘Miss Social’, which grants them direct entry into the national pre-finals.