Miss Tourism Vietnam 2028 competition launched in Quang Tri

The Miss Tourism Vietnam 2028 competition has officially launched, with Quang Tri province designated as the primary location for its main activities. The event is organized by Da Phong Cach Media Joint Stock Company in collaboration with VTV8, aiming to align with the 2027 National Tourism Year and conclude with a final in early 2028.

Marking the 20th anniversary of the competition, this edition introduces several changes, including a three-year term for the top three winners. The prize package for the winners is valued between 5 and 7 billion VND, featuring luxury travel experiences and international tours.

The competition focuses on finding ambassadors who possess not only beauty and performance skills but also deep knowledge of Vietnamese culture, heritage, cuisine, and communication abilities. Contestants will engage in activities exploring local landscapes, historical sites, and traditional crafts to create media content that promotes Vietnam to domestic and international audiences.