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[CULTURE] · Brazil, United States · 6 sources

Miss Universe Brazil gears up for 2026 title, revisits 1954 runner‑up Martha Rocha

The preliminary stage of Miss Universe Brazil 2026 concluded at Morro dos Anjos Resort in Paraná after a period of lockdown. Contestants were judged on communication, stage presence, authenticity and elegance, with the final scheduled for Saturday, 25 July. The winner will represent Brazil at Miss Universe 2026 in Puerto Rico in November. Director Natália Guimarães praised the dedication of the participants, saying, “Foi emocionante acompanhar essa dedicação. Todas chegaram muito preparadas e viveram a experiência com intensidade.” National director Rodrigo Ferro added that the jury acted independently and meticulously.

A historical look recalls Brazil’s first participation in the Miss Universe pageant in 1954, held in Long Beach, California. Martha Rocha placed second behind U.S. winner Miriam Stevenson, making her the most popular Brazilian contestant of that year. The 1954 contest marked Brazil’s debut on the international stage and remains a notable part of the country’s pageant legacy.