MISSHA to hold PR model audition on Palmu app

Light Inc. has announced that the live streaming application Palmu will host a PR model audition to celebrate the 20th anniversary of the South Korean cosmetics brand MISSHA in Japan. The event is scheduled to take place from September 15 to September 21, 2026.

Two winners from the audition will be selected to serve as MISSHA PR models. These individuals will undergo professional photography and hair and makeup sessions, with their images featured in station billboard advertisements across the Tokyo metropolitan area for approximately one month, starting in December 2026.

The audition is open to female streamers aged 16 to 40 who perform with their faces visible. Winners will receive various prizes, including MISSHA products, based on their ranking during the event.