Missoula named Best College Sports Town in America

Missoula, Montana, has been named the ‘Best College Sports Town in America’ by the USA Today Readers' Choice Awards. The title was awarded following a weeks-long voting campaign by readers.

Missoula secured the top spot, surpassing several major college sports hubs including Tuscaloosa, Alabama; Oxford, Mississippi; and Norman, Oklahoma. The recognition highlights the University of Montana's impact on the local community despite competing in the Big Sky Conference rather than larger programs like the SEC or Big Ten.