Mitsubishi Estate Simon outlet centers expand brand lineups

Mitsubishi Estate Simon is expanding the retail offerings at its Ami Premium Outlets in Ibaraki Prefecture and Gotemba Premium Outlets in Shizuoka Prefecture through the autumn and winter seasons.

Ami Premium Outlets will introduce six new or renewed stores between October and December. New additions include the French alpine brand Millet, the cosmetics retailer Celule, and the Japanese restaurant Shinpanchi Shokudo. Temporary locations will feature the outdoor brand Merrell and the Belgian chocolatier Pierre Marcolini, while the watch brand Citizen will undergo a renewal.

Gotemba Premium Outlets is introducing nine brands this autumn to strengthen its high-end fashion presence. Permanent additions include Canada Goose, marking its first outlet location in East Japan, and Marite + Francois Girbaud, which will be the only outlet location for the brand in Japan. Other permanent stores include X-Large/X-Girl, Avirex, and Keen. Temporary pop-up shops include Barbour, Stanning lure, and Corns Trading Kids.