Mitsubishi Fuso digitizes used truck auctions via Salesforce

Mitsubishi Fuso Truck and Bus Corporation is implementing a digital transformation of its B2B used truck auction system. Partnering with TerraSky, the company is building a new online bidding platform using Salesforce Experience Cloud and Salesforce Sales Cloud.

The project aims to replace manual processes, such as using paper, FAX, and spreadsheets, which previously created significant administrative burdens. The new system, scheduled to go live in April 2026, will allow participants to view vehicle information and images online and complete bidding procedures digitally.

Key benefits include reducing data aggregation time by more than three hours per auction and accelerating the notification of auction results to customers. The platform will also centralize customer participation and bidding trends, providing a foundation for improved sales activities and market analysis.