Mivi enters smartphone market with Mivi One 5G launch in India

Hyderabad-based audio company Mivi has entered the smartphone market with the launch of the Mivi One 5G in India. Priced starting at ₹12,999, the device targets the budget 5G segment.

The smartphone is powered by a Qualcomm Snapdragon 4 Gen 2 processor and features a 6,000mAh battery with 18W charging support. It includes a 6.75-inch IPS LCD display with a 90Hz refresh rate and 128GB of internal storage. For photography, the device utilizes a 50MP Samsung ISOCELL rear camera and an 8MP front camera.

Running on Android 16, the phone is marketed as having a clean interface without pre-installed bloatware. Mivi has committed to two major OS upgrades and is offering a Care+ service that includes doorstep pickup and repair. The company aims to leverage its existing service network, which includes approximately 500 service centers across India.