Miyagi Prefecture to host inbound tourism seminar

Miyagi Prefecture's Tourism Strategy Division will host the third Tourism Human Resource Development Seminar on October 13. The event, titled “Creating Facilities and Services that are ‘Chosen’: Thinking from Customer Understanding for Inbound Acceptance and Service Improvement,” aims to support tourism businesses struggling to attract and serve international travelers.

The seminar will be held in a hybrid format at TKP Garden City Sendai AER and online. It features expert Keisuke Murayama, CEO of Yamato Gokoro Co., Ltd., and practitioner Atsushi Yamaguchi, CEO of DMC Tendo Onsen. Participants will learn about inbound strategies centered on customer needs, target setting, and regional resource utilization.

Key learning objectives include identifying specific inbound target demographics, improving services from a foreign guest's perspective, articulating a business's unique value proposition, and fostering regional collaboration to enhance local tourism appeal.