Mizzou Athletics announces major sponsorship and jersey patch deals

Mizzou Athletics has announced a series of major sponsorship deals, including a jersey patch partnership with Ambetter Health. The patch will appear on uniforms for football and Olympic sports, though men's and women's basketball will be handled through a separate agreement. Mizzou is one of only three Southeastern Conference teams to implement jersey patches.

In addition to the jersey sponsorship, the athletic department secured naming rights for the end zone facilities at Memorial Stadium. EquipmentShare will hold the rights to the North End Zone Premium club, while Multipli Credit Union will name the South End Zone premium space.

Athletic Director Laird Veatch reported that sponsorship revenue has grown by over 130% in less than three years. This increase is intended to bolster Name, Image, and Likeness (NIL) resources to assist in talent recruitment.